4. Business strategy

Our strategy for delivering AI Checkup to the world's impoverished populations and fostering sustainable business growth involves a dual approach: a global vision and localized adaptations. Building on a universal strategy, we will adopt flexible approaches tailored to the specific characteristics of each region.

4.1. Marketing Strategy Our marketing strategy for AI Checkup is multifaceted, combining online and offline approaches that consider the living conditions and information access of our target users, the impoverished. We will develop both a global core strategy and localized strategies to effectively acquire and retain users.

• 4.1.1. User Acquisition Strategy

  • Referral Program: An incentive program where users who refer the app to friends and family receive benefits (e.g., points, free trials). This global strategy leverages word-of-mouth to organically expand our user base.

  • Partnerships with International Organizations and NGOs: Collaborate with organizations like WHO, MSF, and Save the Children, as well as local NGOs, to distribute the app and promote its use. Endorsements from trusted entities significantly contribute to user acquisition.

  • Online Advertising: Utilize platforms like Facebook and Google to deliver targeted ads. Select effective ad channels and creatives based on local internet usage. This includes video ads, banner ads, and search engine marketing, tailored to specific regions.

  • Offline Advertising: Reach users in areas with limited internet access or lower digital literacy through posters, flyers, and community radio. Adapt designs and messaging to local languages, cultures, and literacy levels.

  • Mobile Carrier Partnerships: Partner with mobile carriers to pre-install AI Checkup on smartphones or offer free data usage, thereby reducing barriers to adoption.

• 4.1.2. Brand Awareness Initiatives

  • Joint Campaigns with International Organizations: Partner with WHO on global health days to raise awareness of AI Checkup.

  • Collaboration with Governments and Health Ministries: Promote AI Checkup as part of public health programs. Government endorsement enhances trust and adoption.

  • Partnership with Local NGOs: Work with local NGOs to conduct community events and workshops.

  • Media Outreach: Secure coverage in international and local media to increase public awareness. Consider using local celebrities or influencers.

• 4.1.3. Retention Strategy

  • Push Notifications: Deliver personalized health check recommendations, infectious disease updates, and helpful health tips based on user data and location. Messages will be tailored to local languages and cultures.

  • Regular Health Information Delivery: Provide regular health information tailored to local health issues and needs through in-app notifications and newsletters. Ensure information is accurate and easy to understand, sourced from reliable organizations such as the WHO and national health ministries.

  • Points Program: Reward users with points for continued app usage and healthy behaviors (e.g., answering health quizzes, tracking exercise). Earned points can be exchanged for products or services from local partners.

  • Community Feature: Develop an online community within the app where users can share experiences, concerns, and support each other (future development). Implement moderation and tailor the community to local languages and cultures to ensure safety.

4.2. Partnership Strategy

To successfully deploy AI Checkup and ensure sustainable operations, strategic partnerships with various organizations worldwide are essential. We will focus on collaborating with the following:

4.2.1. International Organizations

• WHO (World Health Organization): Collaborate on providing health information, developing guidelines, and supporting partnerships with national health ministries.

• Médecins Sans Frontières (Doctors Without Borders): Partner in providing medical care in conflict zones and impoverished regions to promote AI Checkup.

• UNICEF (United Nations Children's Fund): Collaborate on child health programs, particularly in areas such as vaccinations and nutrition.

• World Bank: Explore potential partnerships for fundraising and advocating for improved healthcare access in various countries.

4.2.2. National Governments and Health Ministries

• Integration into Public Health Programs: Advocate for the inclusion of AI Checkup in national public health programs.

• Data Sharing and Utilization: Share anonymized data with national health ministries to support epidemiological research and policy development, while prioritizing user privacy.

• Training for Healthcare Professionals: Provide training programs to equip local healthcare professionals with the skills to effectively utilize AI Checkup.

4.2.3. Local NGOs

• Support for Community-Based Activities: Collaborate with local NGOs providing healthcare services to promote and facilitate the use of AI Checkup.

• Community Outreach: Utilize NGO networks to conduct awareness campaigns targeting community leaders and residents.

• Joint Health Education Programs: Implement joint health education programs with NGOs utilizing AI Checkup.

4.2.4. Medical Institutions

• Patient Triage and Referral Support: Enable prioritized admission of critical patients through AI Checkup-based triage.

• Sharing of Medical Information: Share patient questionnaire results and health records with medical institutions, with patient consent, to improve the efficiency and quality of medical care while ensuring strict privacy protection.

• Telemedicine Collaboration: Explore future collaborations with telemedicine service providers.

4.2.5. Mobile Carriers

• App Pre-installation: Negotiate to pre-install AI Checkup on newly released smartphones.

• Data Usage Incentives: Negotiate discounted or free data usage for AI Checkup.

4.2.6. Technology Companies

• AI Technology Development: Collaborate with companies possessing advanced AI technology to enhance the accuracy of diagnostic algorithms and develop new features.

• Cloud Service Utilization: Utilize reliable cloud services to ensure stable service delivery.

• Data Security Measures: Partner with companies specializing in advanced security technologies to prevent data breaches and unauthorized access.

4.2.7. Research Institutions

• Joint Development of AI Algorithms: Collaborate with universities and research institutions to improve the accuracy of AI algorithms and explore new applications.

• Data Provision for Epidemiological Research: Provide anonymized user data to research institutions to contribute to understanding regional health challenges and improving public health (subject to strict ethical review and data management).

• Joint Research: Conduct joint research in fields such as public health, health economics, and behavioral science to evaluate the effectiveness of AI Checkup and identify areas for improvement.

4.3. Technology Strategy

AI Checkup's technology strategy focuses on delivering a reliable and user-friendly service by combining cutting-edge AI technology with intuitive design. We prioritize data security and privacy protection in development and operations.

4.3.1. AI Algorithm Development and Improvement

• Develop highly accurate diagnostic algorithms using advanced technologies such as machine learning, deep learning, and natural language processing.

• Develop a multilingual diagnostic engine in collaboration with medical professionals from various regions, considering cultural backgrounds and region-specific diseases.

• Continuously improve algorithms using anonymized and encrypted user data and feedback from medical professionals.

• Provide personalized diagnoses and advice based on user attributes, past usage history, and health records.

• Design and update algorithms based on reliable sources such as WHO guidelines, national clinical guidelines, and the latest medical research.

4.3.2. UI/UX Design

• Ensure a simple and intuitive user interface for easy use by anyone.

• Support multiple languages and design with consideration for local cultures and customs.

• Utilize visuals like illustrations and icons to enhance understanding for users with low literacy.

• Support users with visual impairments or reading difficulties by offering voice input and output for diagnoses and advice.

• Optimize for low-spec devices to ensure smooth operation on older models and low-spec smartphones.

4.3.3. Data Security and Privacy Protection

• Protect user data using the latest encryption technologies.

• Anonymize data by removing personally identifiable information and use only anonymized data for analysis.

• Strictly control access to data to prevent unauthorized access.

• Develop and clearly communicate a privacy policy outlining data collection, usage, and protection.

• Comply with data privacy laws in all service areas (e.g., GDPR in the EU).

• Conduct regular security audits by third-party organizations to identify system vulnerabilities.

Through these strategies, AI Checkup aims to improve healthcare access for the world's impoverished populations and contribute to the realization of a sustainable society.